For over 15 years, I've driven success in B2B and B2C marketing. 

What’s guided me throughout is curiosity — not just about metrics and tools, but about people. I dig into customer behavior, understand how they think, and ask the right questions. Why are we sending long emails to time-poor users? Why are we wasting budget on untargeted upsell campaigns? Why are we slowing down fast decision-makers with complex sales journeys?

My approach is simple: build marketing strategies that respect the customer — their time, their needs, and their mindset. I use data to drive decisions, not just dashboards. I obsess over the end-to-end journey, ensuring every touchpoint, from ad to landing page to nurture email, is purposeful and cohesive.

Technology plays a big role — I have deep experience with Salesforce and HubSpot, and I leverage automation to deliver the right message at the right time. I focus on CRO, optimize landing pages, and create seamless experiences that convert.

At the core, I believe great marketing starts with knowing your audience. The tech helps, the data guides us — but true impact comes from connecting strategy to empathy. That’s where I thrive.